B2C Business // Lead Generation
Local Law Firm
Abstract:
Account was created with Roundhouse PPC Specialists in November of 2019. Budget started at $2,000 and has grown to $5,500/mo as performance increases have happened. It was quickly determined that our tiered-keyword approach could drive affordable leads at ~$70 with an ~8% conversion rate, but initial struggles with consistency were seen. Lead costs ranged from $70 to $140 for the first year of advertising.
Strategies:
After 2 years of management & budget increases, Cost per Lead balanced around $85, following consecutive months at $215 per lead.
The Skinny:
This cost per lead trend continued down as leads increased for the client from March 2022 through June 2023. Leads increased from 53 to 112 and Cost per Lead decreased from $85 to $47 through the benefits of our data-driven approach to Search marketing.
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