Event Marketing // Ticket Sales
Festival Overhaul
Abstract:
We recently collaborated with an annual festival in California, a decade-old event with ambitions to significantly expand its scale and reach for 2024.
Referred to Roundhouse, they sought a fresh, aggressive advertising strategy to unveil their event. Leveraging our extensive experience in event promotions, we devised a plan to emphasize the event’s unique features leading up to ticket sales. This innovative strategy marked a significant departure from the client’s traditional promotional methods.
The Results:
Initially apprehensive about this radical change, the client wholeheartedly embraced our approach. The results? A record-breaking ROAS of 17.82 during the month-long announcement and ticket sale phase. Not only did this strategy yield unprecedented returns, but it also led to the most successful ticket sales day in the company’s history – surpassing previous records by three times.
This case demonstrates our ability to overhaul traditional strategies with inventive, high-impact solutions that deliver remarkable results.
From the Client:
“I’m Greg Golf, Co-Founder of Shabang Music Festival. When Roundhouse took over all of our paid advertising campaigns, our goal was a 30% increase in web traffic and reach on socials. Since then, we TRIPLED our biggest day of sales ever, web traffic, and doubled our reach on socials. The only downside with working with them was that our ticketing platform broke due to high demand during our on-sale! Working with Matt & Lex has changed what we thought was possible for our business; I’d recommend their services to anyone who is looking to level up. They’ve won us over for the long-haul & for future projects.”
Got Your Attention?
We would love to add you to our growing list of success stories.
