Small Budget, Huge Results // eCommerce
International Clothing Retailer
Revenue Attribution: Data-Driven
Abstract:
Brand has strong brand recognition, and account was mismanaged, leading to extremely poor performance compared to expectations. Management was assumed June of 2022.
Strategies:
Historic performance was analyzed and large-batch optimizations were performed based on 2+ years of poor data in the account. ROAS immediately rose to 780% in July of 2022, following June’s 382%. Through Roundhouse consulting’s data-driven approach, PerformanceMax for Shopping campaigns were optimized for consistent increase in Revenue, despite a low monthly ad spend. Following July’s initial increase, Return on Ad Spend nearly doubled again in August, from 780% to 1501%. September and October pushed the needle further with ROAS above 1900%, and Q4 Ecommerce closed out strong with November and December driving 2,361% and 3,002% Return on Ad Spend respectively.
The Skinny:
With Revenue hitting all-time highs above $100,000, Ad spend was increased in 2023, showing strong likelihood for potential to drive $200,000 or above per month from Google Ads as a part of the marketing mix.
ROAS this high is not typical, but not unheard of for online retailers pursuing a Shopping-first strategy.
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